Before Explosive Branding

When Skull Hooker came to us, Amazon was a HUGE stressor. For years, unknown third-party vendors had been consistently violating their MAP by up to 30%.

Skull Hooker’s online presence and Amazon listing quality were, well, terrible. And their retailers were furious to be on the losing side of an unfair price war.

Skull Hooker needed to maintain its foothold as a premium product. But they lacked the knowledge and manpower to properly run their Amazon account.

That’s where Explosive came in.

After Explosive

We took control of Skull Hooker on Amazon.

  • Created a Seller Account
  • Applied for Brand Registry
  • Removed the biggest MAP violators
  • Increased pricing 20% to match MAP
  • Added 7 informational and lifestyle images to each listing
  • Created optimized listings based on top-performing keywords
  • Ran a series of PPC ads to increase traffic and conversions
  • Answered all customer questions; responded to all customer reviews
  • Designed a beautiful EBC page visible on all cataloged products
  • Designed an Amazon Storefront
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Skull Hooker Today

Since we’ve stepped in, the company has seen terrific results:

400%
Four-fold increase in sales
100%
Nearly 100% MAP compliance
40%
40% increase in product reviews
:)
Amazon Best Seller badge
Before Explosive, our Amazon account was in rough shape. We had distributors selling directly to Amazon, so our pricing was being violated at the expense of our legitimate retailers. Many of our items had incorrect information, poor photos and lacked adequate product details. The Explosive team resurrected our online presence and sales. They’ve delivered on everything the promised – and then some.
Rob Shaw
Skull Hooker

Let’s get you growing.

A simple strategy call gets us started.

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